Tips to create a memorable unboxing experience
Only those who experienced the thrill of unboxing know truly how unforgettable the thing is. Whether it is about a reinforced sense of luxury or a whimsy of delight, the unboxing experience is something that no one forgets. However, there is a way you can enhance the unboxing experience to new heights with quality packaging. This read will help you learn a few facts about the eminence of the of the unboxing experience.
What is an unboxing experience?
The unboxing experience is when the customer opens the box of an article with a curious attitude to discover something new. There is a difference between opening a cereal box and a box full of gifts. When opening a box of cereal, you have a fair idea about what lies inside, whereas for a box full of gifts, the thrill of unboxing is enthralling, more like an archaeologist digging for precious fossils. You might need to incorporate it to make your unboxing experience engrossing. Please keep reading to learn more about it.
Ideas to create the best unboxing for your brand
Have you ever thought about ways to incorporate them to make the unboxing for your brand more eventful? Well, here are a few ideas that you may pay heed to.
Start by learning about your brand.
You first need to know your brand well before deciding on the unboxing experience you would like to give your customer. Remember that it is best to create a cohesive experience relating to shopping and opening the box that the customer receives. Be thoughtful about how the box may look from the step. Ask your design team to be unique so that not only the inside but also the outer part of the box looks its best.
Include coupons and vouchers.
In order to make your customer’s unboxing experience something to remember, make sure to make them happy. Fill the box with surprises by adding vouchers and coupons. This is a clear marketing policy, not a gimmick or a way to fancy unboxing. Providing vouchers in the box invokes a welcome note for the customer. You may incorporate a discount coupon as a soft response to encourage the customer to buy again.
Make the box attractive.
Apart from ensuring that the product is not shifting within the box during its transportation, your packing materials are there to exhibit and set off your product. Every time you have a well-packaged box and your customer opens it, will they be happy? Will plain cardboard and bubble wrap suffice for packaging, or will you level it up a notch? Filling also helps add depth to a box; when your customer opens the box, they feel they have received more than what they paid. You can also consider incorporating ribbons and attractive satin clothing to wrap the product, giving a luxurious touch to your box packaging.
Include recyclable packaging materials.
Consumers have become increasingly conscious about the environment; they would not tolerate rigid Styrofoam and plastic waste accompanying the products. For this, follow the preceding advice to select recyclable materials that do not pose dangers to the ecosystem or any other pets that may be in the customers’ homes.
Be brand loyal.
It is imperative to understand that building a long-lasting e-commerce brand involves a constant quest to lure old customers. All the stages between the customer entering a store to make a purchase and when the purchased item is delivered can, in one way or another, determine the extent to which the customer is loyal to the store. Retailers arguably have the most control over unboxing, as this could be tailored to give customers a warm feeling.
Conclusion
As of now, you know that unboxing a box weigh much on the brand, which you never can deny. Hence, to make the unboxing experience one-of-a kind, the package you need to enhance and the way you pack matter as well.